Four in 10 Buick Enclave Owners Returning for New Model

New and returning customers opting for more luxury amenities

13Enclave_025-medium

 The redesigned 2013 Buick Enclave luxury crossover is the brand’s best-selling model through the first quarter with retail sales up almost 40 percent. And it is a second-time-around choice for nearly four in 10 owners trading in a first-generation Enclave.

As it builds Buick brand loyalty, the Enclave also continues to pull in first-time Buick buyers as it has since being introduced in 2007.

“The new Enclave is the first model in the second generation of the modern, rejuvenated Buick brand,” said Tony DiSalle, vice president of Buick Marketing. “In previous years we’ve talked about the new, younger, luxury-minded buyers coming to Buick for the first time. With the redesigned Enclave, we’re still seeing those new buyers, but we’re now also seeing the buyers who gave us a try with the first Enclave stay with us.”

“The Enclave award-winning design, craftsmanship and technology has reintroduced Buick to a new generation of customers,” said Robert Crotty of Crotty Chevrolet Buick. “With the redesign of the 2013 Enclave, we are seeing many of our current Enlcave customers upgrade to the new model while also selling to first time Enclave buyers.” [Read more…]

Design Tricks Make 2013 Enclave a Halloween Family Treat

Three-row luxury crossover safe and roomy for Corry, Erie and Warren area princesses and superheroes 

Buick Enclave and Halloween

With an estimated 41 million trick-or-treaters on the candy trail this Halloween, some of them will be driven to the Corry, Warren and Erie neighborhoods with the best treats in the new 2013 Buick Enclave luxury crossover SUV. And they’ll find a number of features that make it an ideal family vehicle on October 31 and the 364 less-spooky days of the year.

The U.S. Census Bureau says 115 million housing units could be potential stops for costumed ghouls, princesses and superheroes.

Safety is paramount on a night busy with pedestrian traffic. According to AAA Insurance, three measures can help ensure a safe Halloween drive:

  • Avoid neighborhood shortcuts.If possible, avoid cutting through residential streets where area trick-or-treaters are likely to be present. When providing directions to a party, avoid routing guests through neighborhoods unless necessary.
  • Watch for children in the street.  Excited trick-or-treaters, often in dark costumes, may not pay attention to traffic and cross mid-block, walk in the street, on medians or between parked cars.
  • Slow down. According to the AAA Foundation for Traffic Safety, a pedestrian is more than twice as likely to be killed if hit by a car traveling at 35 mph compared to 25 mph.

[Read more…]

Industry-First Lighting Tech Benefits 2013 Enclave

Three-row crossover continues to set course for signature Buick design cues

The 2013 Buick Enclave comes with standard signature LED daytime running lights and HID headlamps

The 2013 Buick Enclave comes with standard signature LED daytime running lights and HID headlamps

The Buick Enclave luxury crossover SUV was a harbinger of a new era of design for Buick when it arrived in 2007. By the end of this year, owners of the new 2013 Enclave will experience the next generation Enclave with advanced exterior lighting, including an industry-first taillight technology.

Working with supplier 3M, Buick developed a unique LED taillight design with a soft, uniform red glow in a complex and unique shape. Like Enclave’s standard LED daytime running lamps and accent lighting, this contemporary lighting effect previews a future design element for other models the Buick lineup.

“As a brand driven by intelligent design and technology, Buick has to be at the forefront of purposeful, modern design cues,” said John Crotty, owner of Crotty Chevrolet Buick in Corry, PA. “Ther signature LED lighting serves a double purpose of providing a premium look and making sure Buick’s are unmistakable in the eyes and mirrors of other drivers on the road. Some of the new Enclave’s design cues will carry over to other Buick models to come, but every execution will be true to each model’s character.”

The 2013 Buick Enclave's new taillights

The 2013 Buick Enclave’s new taillights use an industry-first Uniform Lighting Lens for a unique look and reduced energy use.

Enclave’s taillight glow is made possible by 3M Uniform Lighting Lens technology, which uses a precision engineered micro-patterned, thermoformable polycarbonate material that provides even illumination around complex shapes with fewer LEDs, reducing both complexity and energy use.

For 2013, Enclave comes standard with signature L-shaped LED daytime running lamps and high-intensity discharge headlamps, which provide a light clearer and brighter than halogen. Articulating headlamps, which use small motors to rotate the light up to 15 degrees with the curve of the road, are an option.

The 2013 Enclave’s advanced lighting story continues inside, with a cabin bathed in the Ice Blue glow of ambient lighting.

2013 Buick Enclave Resets the Bar for the Luxury Crossover Segment

2013 Buick Enclave

“The 2013 Enclave advances the award-winning design, craftsmanship and technology that reintroduced Buick to a new generation of customers,” said John Crotty owner of Crotty Chevrolet Buick in Corry, PA. “Buick has evolved the interior and exterior design, increased luxury amenities and materials, and engineered purposeful technologies that will make the Enclave continue to resonate with Corry, Erie, Warren, and Jamestown luxury crossover owners.” 

The industry’s best-selling three-row luxury crossover features fresh styling, new safety technologies, in-vehicle connectivity and a more refined driving experience.

Buick sold a record 57,783 Enclaves in 2011, making it more popular than the three-row crossovers from Acura, Audi and Lincoln. Nearly half of all Enclave buyers switched from non-General Motors brands.

An updated, sculpted exterior design builds on the sophisticated elegance of the original Enclave, and the cabin is defined by luxurious amenities and high-quality materials. Enclave is designed to comfortably accommodate three rows of adults and provides more third-row-seat leg room than the Infiniti JX, Acura MDX, Lincoln MKT, Audi Q7 and Volvo XC90.

LED daytime running lamps and accent lamps, along with LED taillamps that seamlessly transition into the rear gate, complement the more sculpted exterior design. The interior is more contemporary, with ambient lighting and Buick’s IntelliLink in-vehicle infotainment system with touch-screen control and available navigation.

The industry’s first front center side air bag system, available Side Blind Zone and Rear Cross-Traffic Alert and new dual-flow front struts highlight safety and performance enhancements.

Enclave is offered in both front-wheel-drive and all-wheel-drive configurations. The trim levels are: Convenience (1SD), Leather (1SL) and Premium (1SN). Enclave is powered by an efficient, direct-injected 3.6L V-6 that delivers an EPA-estimated 24 mpg on the highway (FWD models) and an updated six-speed automatic transmission that contributes to a more refined driving experience.

[Read more…]

Buick Ambient Lighting Warms Cabins with Cool Tech

Technology introduced on LaCrosse evolves with Enclave debut this fall

Buick LaCrosse Blue Lit Cabin

Ambient interior lighting, which uses discreet LED light guides to accent interior design cues and set a mood in a vehicle’s cabin, is increasingly popular. Buick has been a trend-setter in this space since the LaCrosse luxury sedan introduced the technology to its segment in 2009.

“Every 2013 Buick features discreet Ice Blue lighting to set a comforting cabin mood. In vehicles like the Verano luxury sedan and the Regal luxury sport sedan, lighting comes from hidden sources in the vehicle headliner” said Robert Crotty VP of Crotty Chevrolet Buick in Corry, PA. “In the LaCrosse and the redesigned 2013 Enclave luxury crossover SUV, the lighting is more dramatic with a soft line of light illuminating the sculpted edge of the wrap-around dash.”

Like the Enclave’s Nuance leather upholstery, which is similar to materials used for high-end home furniture, Buick ambient lighting finds its inspiration from home interior design.

“If you look in a modern, high-end home at night, the major light sources like TVs are complemented by soft, evenly distributed interior lighting,” said Chris Fusco, interior experience manager for Buick Design. “Likewise, we’re creating a warm, inviting driving experience at Buick by tying the bright output of gauges and our IntelliLink connectivity touchscreens together with soft, Ice Blue lighting spilling out from hidden sources.

“As in-car displays grow in number and detail, the harmonizing role of ambient lighting will grow more important,” said Fusco. “Large display screens really stand out in a cabin, especially at night, so adding additional light sources creates a balanced, more luxurious cabin.”

[Read more…]

IntelliLink In-Car Connectivity Standard on all 2013 Buicks

New call center to help customers get familiar with infotainment system

Buick IntelliLink System

Buick IntelliLink System

Buick will make its IntelliLink in-car connectivity standard on every 2013 model year vehicle, including the redesigned Enclave luxury crossover SUV and the all-new Encore luxury crossover both coming soon to Crotty Chevrolet Buick.  And the brand will help owners get acquainted with the advanced technology with real-time over-the-air help.

 IntelliLink debuted on the 2012 Verano luxury sedan and is currently available for the Regal luxury sport sedan and LaCrosse luxury sedan. Designed to be used with two hands on the wheel as often as possible, IntelliLink’s layout was created with an emphasis on minimizing distractions. New features for 2013 integrate more functionality into the system’s voice control commands.

Using the Pandora Internet radio app interface when paired with a smartphone, Corry, Erie Warren and Jamestown owners of 2013 models can tune to a favorite station solely by voice command. Likewise, saying “More like this” while an iPod or other USB media device is playing generates a random music playlist based on the current song.

[Read more…]

GM Achieves its Best-Ever Initial Quality Score

All brands earn a segment award in J.D. Power Initial Quality Study

Each of General Motors’ four U.S. brands earned a segment award in the 2012 J.D. Power and Associates Initial Quality StudySM, helping GM to its best-ever company score compared to the industry average in the 26-year history of the widely watched third-party quality measure.

GM has nine vehicles either receiving a segment award or placing in the top three of their respective segments. As a company, GM outscored the industry average.

For the first time, GM occupies the top three spots in the highly competitive Large Pickup Segment with the GMC Sierra LD, and Chevrolet Silverado HD and Avalanche, finishing one-two-three respectively.

“Clearly this is very significant for General Motors and our dealership” said John Crotty owner of Crotty Chevrolet Buick. “It attests to all the hard work and improvements that GM has made recently. To have the Chevrolet Malibu ranked as the top ranked mid-size car, the Chevrolet Silverado and Avalanche in the top three in the large pickup segment, and the Buick Enclave as the highest ranked midsize crossover/SUV segment is quite an accomplishment.

[Read more…]

At a Glance – 2012 Buick Enclave

Stylish, roomy, well appointed and fuel efficient might best sum up the award winning Enclave.

2012 Buick Enclave

The handsomely sculpted Buick offers everything one seeks in a premium crossover; sophisticated styling, luxurious amenities, nimble handling, and generous room – 115 cu. Ft. of cargo space, in fact. Moreover, the Enclave receives power from a robust 288-hp V6 engine that delivers on impressive 24 mpg on the highway.

“The Enclave award-winning design, craftsmanship and technology has reintroduced Buick to a new generation of customers,” said Robert Crotty of Crotty Chevrolet Buick. “The available All-Wheel Drive system is a much appreciated feature by our customers”.

[Read more…]

Experience Buick Gives Corry Customers All-Inclusive Luxury

New 24-month leases deliver convenience, peace of mind and entertainment

2012 Buick Lineup

Buick and Crotty Chevrolet Buick in Corry, PA has announced a new initiative that supports the brand’s continued mission to redefine itself as a modern luxury automaker and leader in customer satisfaction. Experience Buick offers the security and convenience of a 24-month lease for area drivers that includes routine maintenance, an OnStar Directions and Connections plan and SiriusXM radio, all bundled into one simple monthly payment.

Buick sales have increased two years in a row with four all-new or significantly revised products introduced during the same period. Experience Buick is available on all models – the Enclave luxury crossover SUV and the LaCrosse, Regal and Verano luxury sedans.

[Read more…]

Memorial Day Sales Event at Crotty Chevrolet Buick

Crotty Chevrolet Buick is holding its Memorial Day Sales Event happening now until May 31, 2012

Memorial Day Sales Event at Crotty Chevrolet Buick

Memorial Day Sales Event at Crotty Chevrolet Buick

To celebrate Memorial Day, Crotty Chevrolet Buick is offering large discounts and rebates on many of its 2012 Chevrolet and Buick models.  In addition to start the summer off right, Crotty Chevrolet Buick is giving away the following to some lucky winners:

4 – Free Passes to Water World and Waldamer (Giving away 5 sets)

4 – Free Tickets to Pittsburgh Pirates Game on June 8th

1 – Free V.I.P. Car Pass (Maximum 6 Guests) to African Safari Wildlife Park (Giving away 2)

Stop in at the dealership to register.

No Purchase Necessary.  Winners selected by random drawing on June 1, 2012

Here are just a few examples of the fantastic Incentives now available only until May 31st.

2012 Silverado 1500 Trucks

2012 Silverado 1500 LT

2012 Silverado 1500 LT

Get up to $ 7750.00 in Incentives on a 2012 Chevrolet Silverado Custom Sport Silverado.

2012 Traverse

Get $ 2,750 in Rebates or 0.0% APR up to 60 Months plus $ 750 Bonus Cash

2012 Malibu

Receive $4,500 in total Rebates on a 2012 Chevrolet Malibu LT

2012 Cruze

$500 Bonus cash plus 2.9% APR up to 60 Months

2012 Verano

$500 Bonus Cash plus 3.9% APR up to 60 Months

2012 Enclave

$2,250 in Rebates or 0.0% APR plus 0.0% APR up to 60 Months plus $750 Bonus Cash

With a great selection of Chevrolet and Buick’s in stock shoppers are sure to find what they are looking for at Crotty Chevrolet Buick during the Memorial Day Sales Event.